IRIE | Reggae Magazine | RESPECT - ReelTV™ - Reel to Real


Reel to Real

The year was 2007, and ZOOLOOK, along with other emerging artists, was looking for a way to gain worldwide exposure online. When you’ve created a major masterpiece, you want to share it with the world. But, unfortunately, it can sometimes be difficult for people like animators, visual effects and motion graphics artists, and interactive designers to gain visibility for the stellar work they have produced.

Enter ReelTV, the premier website for creative talent looking to showcase their demo reels online and connect with prospective clients, agencies, and industry professionals worldwide. Brainstormed, designed, and produced by ZOOLOOK, the ReelTV site, along with many of the reels and projects it features, was created using Adobe Creative Suite 3 Design Premium and Production Premium and Adobe Fireworks® CS3 software. Adobe products have always played a central role in my design and animation business,” says ZOOLOOK. “ReelTV was no different.”

“I want to inspire other artists and pave their way,” says Nicholas Da Silva, founder of design and animation company ZOOLOOK and the mastermind behind ReelTV. “Today, we have the technology to produce whatever we can dream up. Adobe software is pivotal to helping me make this happen.”

Since ReelTV was launched in September 2007, it has garnered the attention of top artists worldwide, featuring an impressive library of reels from animators, digital artists, graphic designers, motion graphic artists, sound engineers, actors, post-production artists, and other professions. ZOOLOOK is currently developing the next evolution of ReelTV set to relaunch in mid-2022 at

Official Website:


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