Etana

Reggae music has birthed yet another rarity- a spirited and soulful singer/songwriter in the eloquent and enchanting empress Etana!

In the early 2000s, singer Shauna McKenzie fully recognized the power of music and its widespread influence, especially upon the youth; that realization prompted a seismic shift in her career trajectory. Living in Florida at the time where she was studying to become a nurse, she left college to join the female pop-R&B trio Gift. While shooting a music video with the group she defied the overtly sexual stereotypes forced upon female artists and walked off the set, protesting the requisite attire of lingerie and stilettos and invasive camera angles. She returned to her birthplace, Jamaica, with the intention of opening an internet cafe but a fateful meeting with 5th Element Records, then the management/record label of reggae singer Richie Spice, resulted in her selection as one of Spice’s backup singers and eventually, her own recordings.

She chose the name Etana, which means ‘the strong one’ in Swahili; her strength was manifested, this time around, by pursuing a musical career strictly on her own terms. Etana’s elegantly modest Rasta-chic sartorial style is as distinctive as her sound: an audacious fusion of folk, soul, jazz and reggae supporting a powerful vocal range suggestive of the ancestral spirit of South Africa’s Miriam Makeba, the regality of reggae queen Marcia Griffiths and the soulful verve of Etta James. “I looked at how women were being represented in (Jamaican) music and how little girls think that is the way it is supposed to be, and I wanted to be a positive influence and change some of the things they are taught,” Etana reflected.

Ever since the release of her first single in 2007, “Wrong Address”, which highlights the discrimination faced by some Jamaicans living in violence-plagued communities, followed by ‘Roots’, which cautions the younger generation to maintain their culture (“you cyan water down and dilute, you cyan hide the truth from the youths”) Etana has consistently wrapped encouraging and edifying sentiments in gorgeous melodies and lushly textured rhythms. Her debut album for VP Records ‘The Strong One’ was released in 2008 to extensive acclaim while her sophomore album ‘Free Expressions’ including her deeply emotional rendering on ‘Free’, broadened her fan base.

On February 26 2013, VP Records released Etana’s third set ‘A Better Tomorrow’; recorded at Kingston’s legendary Tuff Gong Studios. “I wanted this album to feel like a concert performance and have everything go together, like chapters in a book, with all of the tracks played live by musicians (not digitally generated),” Etana explained. Producer Shane C. Brown of Kingston’s Juke Boxx Productions brilliantly executes Etana’s vision. The ‘Better Tomorrow’ album peaked at #8 on the Reggae Billboard and #3 on the iTunes chart.In October 2014, VP records released the fourth album, ‘I Rise’, produced by ‘the Great’ Clive Hunt. which debuted at #1 on the reggae billboard charts and remained in the top position for four weeks. ‘I Rise’, was dubbed one of the best albums for the year of 2014 and listed in the top five for said year by many. Each album definitely shows Etana’s progress through her journey, vocally, lyrically, spiritually. From reggae and pop to rock and jazz, her musical influences are varied and though she is not one to subscribe to labels, Etana describes her brand of music as reggae soul – “It is straight from the heart, straight from the soul, straight from the people and everyday life”.

Operating now from Freemind Music LLC’s office in Fort Lauderdale, Florida and her local office in St. Andrew, Jamaica. Etana continues to tour America, Europe and the rest of the world consecutively each year. Etana has also been an advocate and activist for impoverished children in Jamaica and battered girls through her charity organization the ‘STRONG ONES UNITED’. Etana has been actively offering her services and time to various charity organizations for Jamaica, raising funds toward alleviating the problem of poverty in Jamaican garrison communities. A true ambassador for Reggae music and female in the music industry, she is relentless in spreading her message of ‘unconditional love’ through positive music with the hope of uplifting her audience from any situation that render them weak or hopeless. Prepare yourself for the Etana Experience!

Official Website: EtanaTheStrongOne.com