Rewind | MINI Turns 60

IRIE™ Magazine | REWIND - MINI Turns 60

MINI Turns 60

Rewind | MINI Turns 60 1

MINI has today unveiled the new MINI Electric at the Oxford plant, the home of the brand where the very first Mini was built 60 years ago.

Instantly recognizable as a three-door MINI Hatch, the MINI Electric blends the timeless 
appeal of the design and go-kart handling with the latest in cutting-edge, zero-emissions powertrain technology and in-car connectivity. It drives just as a MINI should with performance close to that of the hot hatch MINI Cooper S, accelerating from zero to 62 mph in 7.3 seconds.

The original Mini, designed by Sir Alec Issigonis, was born out of the Suez crisis oil shortage and the demand for affordable motoring. The first cars rolled off the line at Oxford in the summer of 1959 and so began a global success story which has spanned six decades. As the world faces new environmental, social and economic challenges, MINI has chosen the moment to launch its first fully electric model.

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