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Argentinean-born reggae dancehall artist FRANCO VERÓN is on the rise. Hailing from Junin, Buenos Aires, Franco began his solo career in 2007 and has rapidly established himself as one of the most promising young artists to emerge from the Latin reggae scene. His knowledge of music began as a child through the influence of his father who was an Argentine folk musician.
Whether reggae or dancehall, Franco’s style and versatility allow him to effectively ride almost any type of riddim, something that can be noted in his 2012 release En La Party. The follow-up to his first album, ‘Esperanza’ (2009), En La Party features 6 dancehall and new roots tracks, including his hit single, ‘Ruge El Leon’.
With lyrics ranging from romantic to danceable, his versatile style allows him to master a wide variety of rhythms ranging from the purest roots of reggae and lovers rock, to the most hardcore sounds of dancehall and hip-hop.
Franco has shared the stage with many reggae greats over the years, including: Lee ‘Scratch’ Perry, David Hinds (Steel Pulse), Anthony B, Bushman, Andrew Tosh, Pablo Moses, Jahdan Blakkamoore, Million Stylez, Skarra Mucci, Ras Kuko, The Cafres, Dread Mar I, Fidel Nadal, Nonpalidece, Riddim, Alika, Dancing Mood, Resistencia Suburbana, and many more. Franco’s talents have also taken him to the semifinals (2011) and finals (2012) of the internationally renowned Rototom Reggae Contest Latino, held every year in Uruguay.
Franco Verón is putting the finishing touches on ‘Segué’, his first recorded work done in combination with producers of Argentina, Brazil, Costa Rica, Spain, Panama and Uruguay. The tracks on the album will feature the participation of renowned Guest artists of international level.