Reggae | Agent Sasco

Irie Magazine | Reggae | Agent Sasco

Agent Sasco

Hope River

Infiltrating your senses with his unique blend of Reggae, Dancehall and signature ‘raspy’ voice, Agent Sasco, a master Jamaican artiste, formerly known as Assassin for his quick-wit lyrics and sharpshooter delivery, is set to release his highly anticipated fourth studio album ‘Hope River’ through Diamond Studios in Summer 2018.

Growing up in Kintyre, St. Andrew, (Jamaica) with his mother, Jeffrey Campbell had a surprisingly humble yet grounded start in life. It wasn’t until 2000 when International Reggae Artist Spragga Benz recorded a song he penned that Sasco received his first big break. This was the beginning of a long list of collaborations for Sasco that branched into three studio albums and over 350 singles.

Collaborating with Grammy Award-winning artists Kanye West (‘I’m In It’, Yeezus, 2013) and Kendrick Lamar, (‘The Blacker The Berry’ 2015), as well as Dancehall and Reggae legends like Shaggy, Bounty Killer, Buju Banton, Josie Wales, Richie Stephens, Freddie McGregor, Marcia Griffiths, and Beres Hammond, to name a few, Sasco is always evolving to keep his sound fresh. Sasco has also left his unique mark on the world of hip-hop, lending his talents to Jerry Wonda, Raekwon, and Melanie Fiona for ‘Soundboy Kill It’, Kardinal Offishall for ‘Pretty Paper’, and Lil Jon for ‘Turn Down for What Remix’. Adding to his ever-diversifying portfolio, Sasco was featured on ‘Mutant Brain’, an original song created for the launch of the KENZO world ad campaign by French luxury brand Kenzo parafums in 2016. The video for this song was directed by Academy Award Winner Spike Jonze. Gaining momentum in 2017, Sasco worked on the soundtrack for Paramount Studio’s hit, Baywatch.

There is an endearing mystique that surrounds Agent Sasco (formerly known as Assassin). He effortlessly steals the spotlight in all of his musical endeavors. Sasco’s resumé is already decorated with achievements.

In his island country of Jamaica, he is one of the most recognizable musicians who has planted a cultural stake in dancehall music. His songs with Kanye West, Kendrick Lamar, Raekwon the Chef and Royce Da 5’ 9” have also earned Sasco the status of being in-demand by hip hop’s elite. In 2016, he was featured on “Mutant Brain,” an original song created for the launch of KENZO World, the song’s accompanying video was directed by Academy Award winner Spike Jonze. Sasco is modest about the accolades that have earned him worldwide genre recognition amongst his peers and the reggae/dancehall community; these are highlights in his career that he views simply as footnotes in his story.

While Sasco is aware that he is a benefactor of his talent, he also gives credit to a greater force at work making it all possible. On his fourth studio LP Hope River, Sasco puts fame into perspective by looking through the lens of his true identity, Jeffrey Campbell. He reflects on being raised in Kintyre, a neighborhood within the parish of St. Andrew, Jamaica. Campbell was instilled with core values of gratitude and spirituality. “This album is a representation of where I am musically, mentally, and spiritually,” says Sasco. The journey continues.

Hope River was recorded at Diamond Studios, Agent Sasco’s home studio and label. The album was co-produced by DizTroy (Dale “Dizzle” Virgo and Troy Baker) and Sasco’s own Diamond Music.

“Agent Sasco’s Hope River is a collective of anthemic tracks that command attention while inspiring hope and optimism without preaching to the youths who are listening!” IRIE Magazine.

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