BMW Motorrad VISION NEXT 100
The Great Escape
“The BMW Motorrad VISION NEXT 100 embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age. Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is The Great Escape,” says Edgar Heinrich, Head of Design at BMW Motorrad, outlining the core principles underlying his brand’s Vision Vehicle.
The BMW Motorrad VISION NEXT 100 stands for the ultimate riding experience. Liberated from the need to wear a helmet and protective clothing, the rider is able to enjoy the forces. Acceleration, wind and nature as in touch with the surrounding world, savouring every moment. The design of the BMW Motorrad VISION NEXT 100 represents the essence of the motorcycle: the perfect synthesis between human and machine. Every detail is of the highest quality and the design incorporates all the most striking visual aspects of BMW Motorrad bikes across the ages. These elements, however, have a contemporary twist, both visually and in terms of function.
The iconic elements in the BMW Motorrad VISION NEXT 100 make it immediately recognisable as a “genuine BMW” and include the black frame triangle, white lines and classic, boxer engine forms. The bike itself, however, is powered by a zero-emissions solution.
The BMW Motorrad VISION NEXT 100 unites the past of the BMW Motorrad brand with its future and is a powerful expression of both.
For 100 years, the BMW Group has been inspiring people worldwide with unique mobility experiences.
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
TAGS#BMWMotorrad #Brands #MotorradDesign #RiderTraining #Travel #Events #VisionVehicle #BMWMotorradVISIONNEXT100
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