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Irie Magazine | Roots | Haile Selassie I

Ziggi Papers



Ziggi Papers have been making filters and rolling papers for almost 20 years. And during that time, they’ve made them to suit and serve the average smoker’s needs and demands. Their top priority is using high-quality materials with a simple and effective product. Oh, and they have a thing for fresh and hype designs. What makes Ziggi Papers truly unique is that their packs, which include filters and king size papers, can be drawn up into a rolling tray which allows you to prepare the ingredients on a clean surface wherever you are.

The Ziggi™ story started in the late ‘80s, when a youngster nicknamed Ziggi started to make filter tips for himself. Soon afterwards, all of his friends wanted one and for a period of time, those filter tips were given away for free. But it was impossible to keep up with the fast growing demand and give everything away, so the idea of manufacturing and selling filter tips was born. At first they were hand made in small quantity and wrapped in a leather case with a ring for a key chain. Those were an instant hit and Ziggi™ got established as a quality brand. New ideas followed soon afterwards and at the break of the century, the first ever rolling papers with added filter tips were born. This idea was so simple yet revolutionary, it prompted overnight success for Ziggi. Ziggi took it a step further and the first double papers with tips were introduced. The casings for these papers were attractive too. One of their biggest hits was a multipack called Boys & Girls collection which combined four different designs of single papers and two different designs of double papers with tips.

Ziggi has been making custom papers from the very start of their business and it has proven to be a unique merchandise product. Their personalised papers with custom art designs can be a great eye catcher that tells a story at the same time. Ziggi is proud to support artists, festivals, events and this way give back to the community that we feel we are a part of. Ziggi custom papers are perfect as a merchandise product, giveaways or as business card for musicians, festivals, artists, sports events, concerts, promo shows, bars, shops and clubs. Ziggi papers are perfect for anything longing for a cool promotion.

Artists who we’ve worked with Ziggi include Raging Fyah, Kingston’s Dub Club, Jesse Royal, Jah 9, Cali P, Lion D, Tairo, Petfect, Dub Treatment, Inna De Yard, Overjam Festival, Gramatik, Soma, Reggae summer, Congo Natty, Uprising festival, Runing Irie, Riddim Box, Jah Army, Reggaeville, and IRIE Magazine, to name a few. IRIE caught up with its founder to reason about… Ziggi Papers!

The Interview

IRIE. Can you tell us little about yourself? Who is Ziggi Man?

Ziggi: Ziggi is a man from the past, living in the present, going to the future. Dubplate specialist, vinyl collector, entrepreneur, inventor, cannabis connoisseur, chef, ect.

IRIE. You started Ziggi Papers in 1991. How did idea come about?

Ziggi: The idea was born while smoking my first spliff. We had herb and we had papers, but we didn’t have filters/tips/roaches. One of my brethrens who was rolling it, picked up an empty match box from the ground and made a filter from it. I didn’t like the fact that we put something dirty from the ground to our mouths. So the next day, I had some cardboards already cutup and gave it to everybody who was rolling. Than one day I made a nice looking little booklet with tips and start selling dem.Soon after that came the idea and invention of rolling papers and filter tips in one package.

IRIE. As an artist, I truly dig the design collaborations Ziggi Papers showcases with reggae artists. How did this all begin? Who was the first artists you worked with?

Ziggi: It’s automatic… or I should say Ziggimatic. Me, as a lover of reggae music, always wanted to cooperate with reggae artists. I was going to a lot of summer festivals and promoting and presenting Ziggi papers and meeting with a lot of reggae artists that liked my works. First colaboration I did with Perfect Giddimani. Than nuff works followed. To mention a few: Jah9, Jesse Royal, Tuff Like Iron, Micah Shemaiah, Exile Di Brave, Inna de yard. Give Thanks to Idren Kevin and I-Tall from Jamaica.

IRIE. What are the Cannabis laws like in Slovenia?

Ziggi: Smoking a spliff in a public place when caught can get you a 130 euro ($140 US) fine. The laws are way behind and the law makers have been pushing the synthetical marijuana. They are against the natural herb.

IRIE. Why do you think Cannabis gets such a bad rap?

Ziggi: It’s a babylon conspiracy. The system sees the threat in cannabis for its farmaceutical, oil and tobacco industries. But the people are opening their eyes and the change is coming. The herb will be free and Cannabis will have its proper respect and reputation as it should have been.

IRIE. Do you consider yourself an advocate/voice for the legalization of Cannabis worldwide?

Ziggi: Yes, I am a part of it.

IRIE. Where do you see Ziggi Papers headed in the future?

Ziggi: I see Ziggi branches going around the world. We’re still gonna be pioneering, focusing on originality, highest quality and will be spreading reggae music and its message even more.

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