Irie™ Guide | Tech - MINI Electric Concept

Irie™ Guide 01-2018 Spring Issue

Spring 2018



Electric Concept

It has been nearly ten years since MINI took an important and pioneering step and laid the foundation for developing electric mobility to production standard at the BMW Group with the MINI E. Unveiled in 2008, the MINI E was the first all-electric car from the BMW Group to be driven by private users in everyday traffic conditions as part of an extensive field trial. Over 600 MINI E cars entered service worldwide for the field study which provided vital insights into the daily use of all-electric cars. The learnings from this trial were subsequently incorporated into the development of the BMW i3.

Irie™ Guide | Tech - MINI Electric Concept

In spring 2017, the BMW Group presented the first-ever production plug-in hybrid model from the British premium brand in the form of the MINI Countryman Plug-in Hybrid.

Since its UK launch in June 2017, the MINI Countryman Plugin-Hybrid has impressed customers with its combination of versatility, handling and the option of zero local emissions. The all-electric MINI ELECTRIC CONCEPT ties in seamlessly with the story so far.

Irie™ Guide | Tech - MINI ELectric Concept

Unmistakably MINI – the design.

“The MINI ELECTRIC CONCEPT is a quintessential MINI – compact, agile, simply the perfect companion for everyday driving. At the same time, it conveys a whole new take on the concept of sportiness,” explained Adrian van Hooydonk, Senior Vice President BMW Group Design.

“For aerodynamics and lightweight design aren’t just important in the world of motorsport; they are also essential factors for maximising the electric range. The surfaces furthermore have a sense of precision and contemporary clarity about them that gives added impact to the car’s efficient character. In addition to this, the striking accents and vivid contrasts give the exterior that distinctive MINI twist.”

The new MINI Electric concept is instantly recognisable from the front by its hexagonal radiator grille and circular headlights. Identifying features on the exterior include the contrasting silver and yellow colour scheme that is reminiscent of the earlier MINI E, as well as the distinctive E badge.

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