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Directed by: Jay Will (Game Over)
Produced by: Tashara Johnson
Edited by: Twain Richardson (FrameOfReference)
Jay Will directs a longform video inspired by Notis & Iba Mahr’s modern dancehall classic ‘Diamond Sox.’ In this tribute to dancehall culture, we see a humble youth named ‘Tuff’ on a mission to deliver a crucial dubplate to Bass Odyssey in time for the big dance, and to make his dreams come true. Featuring a cameo appearance by reggae legend Max Romeo and Everaldo Creary from No-Maddz.